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Find your competitive
advantage.

About Us

Golden Thread is a small network of senior market research specialists, led by Andrew Knox.

We help organisations make better decisions by better understanding their customers.

What We Do

We offer tailored qualitative and quantitative research options to make sense of your world, and identify opportunities to thrive.

We ask who, and how many through surveying, and we ask why through one-on-one or group conversations.

Market Segmentation
Brand Health and Tracking
Campaign Evaluation
Value Proposition Development
Place-based Research
Thought Leadership

Hear it from
Happy Clients

Michael Wark

Founder & CEO

“Golden Thread helped us clarify our brand architecture, reinvent Trim Line and provided strategic guidance on two additional brands. This has resulted in tangible improvements for our business.”

Michael Wark

Founder & CEO

“Golden Thread helped us clarify our brand architecture, reinvent Trim Line and provided strategic guidance on two additional brands. This has resulted in tangible improvements for our business.”

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Acknowledgement of Country

Golden Thread acknowledges Traditional Owners of Country throughout Australia and recognises their continuing connection to lands, waters and communities. As an observer of Australian culture, Golden Thread pays our respect to Aboriginal and Torres Strait Islander peoples, and to Elders past and present. The rich tradition of storytelling among First Nations peoples inspires us in our work.